Prospecting on several fronts is a company's best hedge.

Even the most successful business worries about wooing new customers and preserving the brand.  Often the answer is: stoke the fire with many irons. By designing specialized promotional vehicles for target markets, new customer bases can be accessed and cultivated. To refresh a fading image and dwindling clientele of a venerable, Long Island restaurant, we launched a six-month celebration to commemorate its 50th Anniversary.  Our strategy was 3-fold:  attract new customers, celebrate (and reward) loyal customers and create good-will in the community.  The promotional tactics were multi-faceted.

To attract young families:

  • an in-restaurant, open-to-the-town Halloween party jointly hosted with the town historical society
  • sponsorship of an end-of-summer, multi-town beach festival

To attract new up-scale retirement community residents:

  • an in-facility screening of a movie classic with lunch, this “Matinee with a Mission”  benefitted the Long Island Interfaith Nutrition Network

For the town and neighboring communities:

  • sponsorship of the annual antique car race and concours to benefit the local museum

For their loyal patrons and vendors:

  • a formal “Memory Lane”  complimentary Anniversary Gala

For their new customers:

  • a week long price-break: “Back-to-1957 Prices” menu

Testimonial

“We - and our clientele - were so very pleased with the 50th Anniversary celebrations Boost Marketing coordinated for our restaurant.  What we imagined would be a simple party turned into a year-long commemorative festival for the entire community.  Kudos to Suzanne and Robin for their wide-angle vision.”

Steve Scheiner
Owner
The Jolly Fisherman Restaurant
Roslyn, LI

Additional Images: 
Jolly Fisherman Restaurant,
Jolly Fisherman Restaurant, Bar Beach
Classic Car Concours, sponsor Jolly Fisherman
Jolly Fisherman
Jolly Fisherman
Jolly Fisherman

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