Good Works fuel the best PR campaigns.

Giving-back can be a vital component in furthering a campaign.  It fosters community relations and gives social significance to marketing initiatives. For one New York neighborhood, good works translated into very good marketing.  In the Inside Dec Arts (IDEA) branding effort, the design community and the entire neighborhood was brought together in a benefit for the Lighthouse International, a cornerstone of the community.

To conclude the two-year initiative, the gala was fittingly staged at the perfect  venue and magnet for the design community: the neighborhood’s newest and most prestigious address, One Beacon Court ( the new Bloomberg headquarters).  The fundraising “Visionaries Gala” honored three luminaries in the arts, entertainment and design industry and culminated with a unique auction of celebrity eyeglasses netting thousands of dollars for the charity as well as coverage in every top-tier NYC news organization.

Testimonial

“Whenever Lampworks has something special to promote, our first call is to Boost Marketing.  They have the knowledge and experience to pull off any industry event with savvy.  Having worked with them for many years, I know I can count on them to follow up on every detail while I do what I do best. It’s great to find a team that you can say “Here’s the ball, run with it.”

Bebe Regnier
President, Lampworks, Inc.
Chairperson, Inside Dec Arts Initiative
East Midtown Association NYC

Additional Images: 
Lighthouse International, Inside Dec Arts, Visionaries Gala
Inside Dec Arts, Lighthouse International, Visionaries Gala
Jamie Drake,  Iris Apfel,  Visionaries Gala, Inside Dec Arts, Interior Design
Interior Design, Inside Dec Arts, Visionaries Gala, Lighthouse International
Interior Design, Inside Dec Arts, Visionaries Gala, Lighthouse International
Interior Design, Inside Dec Arts, Visionaries Gala, Lighthouse International

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