What do you do with a mature business that is losing its footing?

What do you do with a mature business that is losing its footing?

We build programs with strong foundations that serve as platforms for renewal and growth. What do you do with a mature business that is losing its “footing” – literally? As foot traffic diminished and business declined for street level retailers in New York’s famed decorative arts neighborhood, a two-year, wide-ranging branding effort for street level merchants was conceived to drive designers and consumers to the streets to uncover or discover anew the design treasures of the district.  

Over a two year period, BOOST planned and executed Inside Dec Arts (IDEA), a dynamic, integrated campaign that showcased small merchants struggling in the shadows of the towering design centers.  Through a series of…

·    print and broadcast ad campaigns,
·    wide-ranging publicity spots,
·    educational seminars,
·    celebrity designer programming,
·    designer/retailer collaborative street-level showcases,
·    complimentary consumer with designer consultations,
·    district-wide weekend shopping extravaganzas

… and a celebratory grand gala, small businesses were bolstered, neighborhood vitality returned and designer/retailer relationships bloomed.

Testimonial:
“As consultants to this organization…Ms. Sanders and Ms. Sokolov were driving forces for the East Midtown Association’s signature “Inside DecArts” event, which highlighted our district’s unique status as an international center of home décor and interior design. The impact their efforts made on our district is immeasurable.” 

Rob Byrnes
President, East Midtown Association
NYC

 

Additional Images: 
Inside Dec Arts, Interior Design
Inside Dec Arts, Interior Design
Inside Dec Arts, Interior Design
Inside Dec Arts, Interior Design
Inside Dec Arts, Interior Design
Inside Dec Arts, Interior Design
Inside Dec Arts, Sherle Wagner, Eric Scmidt

Follow Us

Twitter icon
Facebook icon
LinkedIn icon

Recent Articles

published 5 years 7 months ago

Boost Marketing, New York, NY Phone: 917.353.4099    Copyright 2018  Login  Back to Top

Back to Top